TouchTunes Data Shows Incredible Lift in App Income
TouchTunes' Karen Sarosi with the app
TouchTunes reports an overall increase in its jukebox revenue of 11% In December 2023 when compared to December 2022.
Toby Hoyte, Commercial Director at TouchTunes believes this uplift in income is almost entirely due to the improvements made to the TouchTunes app.
He says, “The upgrades to the new app which included new payment methods including Apple Pay and Google Pay, were completed in November 2023. Until that point, customers had to use PayPal to complete their transactions. We also changed the credit bundles available on the app. These changes drove overall app revenue from 20% of all jukebox income to 29%. And this in turn has attracted new users and new plays.”
“The 11% increase is almost solely down to the extra app revenue,” continues Toby. “This proves a point we have been saying for a while - app revenue is a new income stream for the jukebox. It attracts new users with more money to spend. We have seen our app user base increase by 56% since the new payment methods were added.
“In addition, since December, we have seen overall jukebox income increase by 2% week on week. We will be sharing more data and updates in the coming weeks, but this is an exciting time for TouchTunes and those operators and sites who want to engage with new customers and maximise what can be done with music in their sites.
“TouchTunes will unveil a further updated new customer app in the spring. This will include a host of new features, which the company is confident will continue this upward trajectory in jukebox revenues.
TouchTunes announced the ground-breaking Premium deal at the EAG show, where operators can buy new TouchTunes Angelina jukes for £1250 on 3 years interest-free payments. “There has never been a better time to upgrade your jukebox to an Angelina. Not only is it an incredibly low price for such a high quality jukebox but the return on investment has never been better thanks to the potential of the app to tap into new revenue on site.”
31 January 2024
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