ICE Sets New Records For Visitor Numbers in its last London Edition
ICE and iGB Affiliate welcomed a record 52,345 gaming professionals in February, according to figures just released.
New records were set across the board ahead of the January 2025 relocation to Barcelona. The ICE unique attendance of 45,050 represented a 12% year-on-year increase with iGB Affiliate registering a total of 7,295 unique visitors, an uplift of 27% on the previous highest which was set at the 2023 show.
Visitation figures, which measure the number of person days gaming industry professionals spent at ExCeL London topped 100,000 for the first time in the exhibition’s near nine decade history.
The international appeal of ICE and iGB Affiliate was very much in evidence with representatives travelling to London from 164 nations stretching from the United States to Uruguay, Brazil to Botswana and Spain to Singapore.
Excluding host country the United Kingdom the nations registering a four figure attendance comprised: Malta (3,364 visitors), United States (1,913), Bulgaria (1,659), Cyprus (1,658), Spain (1,483), Germany (1,235) and Brazil (1,134).
Stuart Hunter, Managing Director, Clarion Gaming said: “February’s historic editions of ICE and iGB Affiliate were what I would describe as ‘I was there’ events. ICE and iGB Affiliate occupied every square millimetre of exhibition and meeting space available at ExCeL London and I am hugely grateful to everyone in the industry for creating an experience which was full of energy, excitement and optimism for the future
“Our exhibitors made a herculean effort to bid farewell to London in style and from all of the feedback received at show and from subsequent emails and conversations the celebratory mood connected with everyone who was present.”
“I don't believe an iGB event has ever been in such a healthy position as we all look forward to an even brighter future for our market-leading event brands.”
13 March 2024
No comments have been posted yet.
Please sign in or join the network to post comments
Driving Performance: How CLMS Gets Under the Bonnet of AWP Data - by Simon Barff
As operators seek to navigate an increasingly competitive post-pandemic market, the question of where and how to invest in new Category C (AWP)...
A New Chapter in Member Engagement – by Joseph Cullis, President, Bacta
One of the most rewarding parts of being President of Bacta is meeting our members – not in a boardroom or online, but face-to-face, on the ground...
Innstay Expands Team with New Role Covering South of England
Innstay, a leading name in licensed trade services, is on the lookout for a dynamic Business Development Manager to join its growing team in the...
