AW Hainsworth Unveils New Brand Identity After 240 Years of Craftsmanship

E-Service, the leading supplier of cue sports equipment to the industry, is pleased to announce the rebranding of AW Hainsworth, creators of the highest quality snooker and pool cloth.  
 
This significant rebranding effort preserves the historical essence of AW Hainsworth while introducing a modernized look and feel that aligns with the company’s vision for the future. It will also herald the introduction of a new range of colours and finishes.  
 
Founded in 1783, AW Hainsworth has been synonymous with quality and innovation in woollen textiles. The company’s commitment to craftsmanship has been woven into every fabric produced at its historic textile mill. Today, AW Hainsworth has revealed a refreshed brand structure that reflects its enduring heritage while meeting the evolving needs of the market. 
 
As part of this rebranding initiative, AW Hainsworth’s three key divisions have undergone name changes and visual enhancements to better represent their unique offerings: 
Hainsworth Top Table, renowned for its high-quality woollen snooker and pool cloths, is now known as Hainsworth Cue Sports Fabrics. This rebrand highlights the division’s dedication to excellence in cue sports, with an expanded range of colour options and other innovations on the horizon. 
Hainsworth Technical Felt, which specializes in advanced woollen fabrics for technical applications, has become Hainsworth Speciality Fabrics. This new identity emphasizes the division’s expertise in creating technically superior textiles for a variety of specialized uses. 
Hainsworth Fabric of a Nation has been rebranded as Hainsworth Signature Fabrics. This division continues to produce premium woollen textiles that are cherished by designers and creators worldwide. 
 
Each of these divisions now features a new logo, strapline, and colour scheme, ensuring a consistent and cohesive visual identity across the Hainsworth brand. The rebranding effort has been carefully crafted to honor the company’s storied past while positioning it for continued success in the future. 
 
Paul Scott, Director of Sales at E-Service, a leading supplier of Hainsworth Cue Sports Fabrics, expressed his praise for the rebranding. "I want to congratulate the Hainsworth team for successfully completing a comprehensive and thoughtful rebranding initiative. At E-Service, we're committed to continually investing in our stock holding, which includes hundreds of fabric packs in a wide range of colors. Plus, with our efficient same-day dispatch services from both the Castleford and Welham Green warehouses, you can count on your orders arriving swiftly, as long as they're placed before 3 p.m." 

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3 September 2024

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