Gravity Unveils Thrilling New Entertainment Concept at Bluewater
Gravity Active Entertainment has launched an exciting new multi-activity concept at Bluewater Shopping Centre, Kent, blending sport, leisure, and technology in a single venue. The new 35,000 sq ft site, branded Gravity MAX, offers an exhilarating mix of experiences designed to appeal to visitors of all ages.
This latest offering from Gravity features a wide range of activities, including a multi-level electric go-kart track, immersive virtual reality zones, augmented reality darts, bowling lanes, and a high-tech sports bar. The innovative concept reflects the company’s commitment to creating dynamic entertainment hubs within major retail spaces.
Gravity’s new venue aims to redefine the traditional shopping centre experience, providing visitors with engaging, high-energy activities alongside retail and dining options. The launch of Gravity MAX at Bluewater is part of the company’s strategic expansion, as it continues to roll out similar concepts in key locations across the UK and internationally.
Co-Founder and Chief Executive Officer Michael Harrison highlighted the importance of evolving retail spaces, saying:
“Our new Gravity MAX concept at Bluewater demonstrates how entertainment can drive footfall and revitalise shopping destinations. We’re thrilled to bring this unique experience to one of the UK’s leading retail centres.”
The launch is expected to draw significant crowds, boost dwell time at Bluewater, and set a new benchmark for entertainment-driven retail experiences.
12 December 2024
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