SIE Expo 2025 Show Report: A Strong Debut

The inaugural Social Immersive Entertainment Expo (SIE Expo) took place at London’s ExCeL as part of EAG 2025, marking a significant milestone for the competitive socialising, esports, and XR entertainment industries.

The event attracted major players in the trade scene, including 501, HOLOVIS, and Game Volt for the competitive socialising sector, WAVE Italy for esports and competitive entertainment, and Hero Zone and SEGA Amusement International for XR entertainment. These well-established names, alongside other industry-leading exhibitors, helped to cement SIE Expo as an essential new gathering for the industry.

Despite being a new addition to the expo scene, SIE Expo drew strong interest from attendees keen to explore the latest advancements in immersive entertainment. The show floor featured a dedicated seminar stage, which proved to be a focal point for industry professionals, offering insights into the trends and technologies shaping esports, XR, and competitive socialising.

A key highlight of the event was the SIE Expo Seminar, held directly on the show floor, where industry leaders presented cutting-edge developments and emerging trends in the sector. The seminar provided attendees with a valuable opportunity to gain deeper insights into how immersive entertainment is evolving and how businesses can leverage these innovations for growth.

Another well-received feature was the “Meet the Speakers” mixer, which took place at the end of the first day. This exclusive networking event allowed delegates and attendees to interact with presenters in a relaxed setting over drinks and snacks. The informal nature of the gathering encouraged meaningful discussions and direct engagement with key industry figures, making it a vital opportunity for professionals looking to establish connections and gain further industry insights.

One of the key advantages of attending the SIE Expo was its proximity to the co-located Entertainment Attractions & Gaming Expo and London Casino & Gaming Show. This allowed visitors to explore a broader range of entertainment solutions and gain a comprehensive view of the wider amusement and gaming landscape. The combined showcase of these three expos provided a powerful platform for launching new products and setting industry trends for the year ahead.

Final Verdict

The first edition of SIE Expo was well-received, with attendees praising the quality of the exhibitors, insightful seminar sessions, and valuable networking opportunities. While some exhibitors expressed hopes for further growth in future editions, there was a general consensus that SIE Expo had established itself as a key event in the industry’s calendar.

With its strong debut, SIE Expo 2025 successfully laid the foundation for an annual gathering dedicated to the fast-growing world of social immersive entertainment. As the sector continues to evolve, future editions of SIE Expo are expected to grow in scale and influence, ensuring it remains a vital destination for professionals in esports, XR, and competitive socialising.

Return to the previous page

16 January 2025

See all news...