Today, the UK Gambling Commission has released its latest data, highlighting significant trends in the nation’s gambling landscape for the period between October and December 2024.
Key Findings:
• Online Gambling Surge: The total Gross Gambling Yield (GGY) for online platforms reached £1.54 billion in Q3, marking a 21% increase compared to the same quarter the previous year. This growth was accompanied by an 8% rise in total bets and spins, totaling 25.9 billion, and a 1% uptick in average monthly active accounts.
• Real Event Betting: Experiencing a notable resurgence, real event betting GGY escalated by 38% year-on-year to £647 million, the highest since Q2 of 2021. Despite a 7% decline in the number of bets and a 3% decrease in average monthly active accounts, the substantial GGY growth underscores heightened player engagement and increased average spending per bet.
• Online Slots Performance: The online slots sector achieved a GGY of £709 million, reflecting a 15% year-on-year increase. The number of spins rose by 9% to 23.9 billion, and average monthly active accounts grew by 10% to 4.4 million. It’s important to note that a reclassification by one operator contributed to these figures, impacting year-on-year comparisons.
• Extended Play Sessions: Sessions lasting longer than an hour in online slots climbed by 6% to 10.4 million. The average session length increased to 18 minutes, with 6% of all sessions exceeding one hour, a slight decrease from 7% in the previous year.
• Land-Based Betting Outlets: Licensed Betting Operators (LBOs) reported a 5% increase in GGY, totaling £592 million. However, there was a 4% decline in total bets and spins, amounting to 3.1 billion, indicating a consolidation of betting activities among a possibly more dedicated customer base.
These insights provide a comprehensive overview of the evolving gambling behaviors in Great Britain, reflecting both the industry’s resilience and the shifting preferences of consumers.
6 February 2025
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