Historic North Pier in Blackpool Put Up for Sale with “Heavy Heart”

Blackpool’s iconic North Pier, a Grade II-listed Victorian landmark built in 1863, has been officially placed on the market by the Sedgwick family’s Northern Victorian Pier Ltd. The decision, announced this week, marks a notable shift in the operator’s focus toward their Central and South Piers.

Key details include:

Turnover & structure: The pier recorded a turnover of approximately £2.3 million in 2024. It spans around 1,410 ft and features a theatre, amusement arcade, electric train, and several eateries. It currently employs around 10 full-time staff, 3 part-time staff, and 40 seasonal workers.

Owners’ statement: Directors of Northern Victorian Pier Ltd described the sale decision as being made “with a heavy heart,” explaining that they are redirecting attention to the Central and South Piers following challenges during the pandemic  .
Heritage significance: As the oldest of Blackpool’s three piers - and one of England’s oldest - it offers a “multi-faceted family entertainment attraction” according to Avison Young, the estate agents managing the sale. They added that there is significant potential to enhance the onsite Merrie England Bar area.

Why This Matters to the Industry

New ownership opportunities: This sale represents a rare chance for investors or operators to take on a heritage-rich leisure venue in a major UK seaside resort.
Redevelopment potential: With its existing entertainment facilities and cultural prestige, there’s room for refurbishment, enhanced content offerings, and possibly even expanded partnerships.

Strategic implications for Blackpool: The shift underlines the changing dynamics of seaside leisure post-COVID and highlights the balancing act of managing multiple piers within a single local economy.

What’s Next?

Avison Young is seeking “sensible offers,” though no asking price has been disclosed. The incoming owner will need to commit to preserving the pier’s historical character while exploring commercial enhancements.

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24 July 2025

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