SEGA Amusements Set to Unveil Major New Line-Up at IAAPA Europe 2025

SEGA Amusements is preparing for its largest-ever presence at IAAPA Expo Europe, taking place from 23rd to 25th September 2025 at the Fira Gran Via Exhibition Center in Barcelona. With two stands (2-1260 & 2-1555) packed with innovation, the company will showcase a wave of exciting new product launches alongside proven performers from its extensive arcade portfolio.

A major highlight of the show will be the debut of Cyberpunk 2077: Turf Wars, an adrenaline-charged shooter developed by LAI Games in partnership with CD PROJEKT RED. Set in a neon-drenched dystopia, the game puts players’ skills to the test across multiple modes and features a striking frameless cabinet designed to become a centrepiece attraction in any venue.

Also making headlines is High Five Tickets, a unique five-claw ticket crane where one joystick controls all arms, and RFID technology instantly calculates ticket value. Ferris Fantasy, a whimsical carnival-themed ball roller, makes its European debut, while other key launches include the compact On Target 2 Player, the family-friendly Zombie’s Ready Deady Go, and the immersive Big Sea Fishing.

From ICE, one of SEGA’s trusted partners, a suite of high-performance redemption games will be on show. These include:

Neon Bowling, with Classic and Neon modes,
Stop the Drop, a timing-based ticket game,
Yeti Go!, where players feed Larry the yeti for points,
Smash N Win, available in both Monster and NBA-themed cabinets.

Popular ICE titles such as Double Dribble, NBA Gametime, World Football Pro, and Monopoly Roll-N-Go will also return to the show floor.

In the prize game category, SEGA is debuting the Mini Cube Prize World, a modular concept allowing operators to combine multiple prize formats—Crane, Capsule, Peg, Rotary, and Display Cube—into one versatile, globally appealing platform. Also on display is the new Capto Crane Bonus Wheel, which adds an exciting spin-to-win element to the established Capto formula. Returning favourites from the Win Fall Revolution series will complete a strong prize line-up.

Supporting this, SEGA Prize International will unveil its latest licensed plush ranges, lifestyle tech products, and—for the first time—an expanded range of redemption prizes, including mesh balls, bouncy balls, squishes, and capsules, catering to a wide variety of operators.

With a compelling mix of redemption, prize, and skill-based games, SEGA Amusements is expected to be one of the must-visit exhibitors at IAAPA Europe 2025.

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11 September 2025

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