Registration opens early as industry prepares for record-breaking edition of EAG Expo

Operators from across the out of home entertainment sectors are already booking their place at the industry’s most important business event of the year with registration for January’s EAG Expo going live at www.eagexpo.com.

Providing operators with a unique offering of three dedicated business-to-business shows under one roof, the event comprises the Entertainment Attractions & Gaming Expo Europe, the Social Immersive Entertainment Expo and the London Casino & Gaming Show. All three events will take place at ExCeL, London (13th – 15th January) a venue which in recent years has benefitted from a £350 million investment in facilities and infrastructure.

Looking ahead to what’s on course to be the biggest EAG on record, show Chairman Nick Harding said: “EAG provides a showcase for three genres of product in oneall-encompassing event. Our core amusements show which is the mainstay of the UK industry is complemented by the ‘competitive socialising’ products in SIE Expo alongside the London Casino & Gaming Show which is focussed on gaming products for the UK and European markets. 

“EAG is the event where the industry meets, the event which operators use to identify industry trends and the event where exhibitors launch their latest income-generating innovations across every genre. As a result of these credentials our core message to the market is that If you are operating, or involved with Amusements, CompSoc, or Gaming in the UK and Europe with a land based business then you simply must be in London in January.”

He added: “The scale of the opportunity generated by EAG should not be underestimated. An exhibitor census showed that more than 1,000 products and innovations were launched at EAG making a visit to ExCeL, London one of the most profitable business opportunities of the year.”

“By opening registration earlier than ever before we hope to continue to grow an attendance which in 2025 totalled 4,306 unique visitors which represented a 23 percent year-on-year increase and was 69 percent more than in 2022. A total of 1,973 businesses were represented at the 2025 edition with visitation, which refers to the number of visitor days, totalling 6,100, a 42 percent uplift on the 2024 figure of 4,299. The team is focussed on working with our exhibitor community to set new records in January and to continue the event’s upward trajectory. ”

Visitors will benefit from a new floor plan for 2026 as Show Director Nicola Lazenby explained: “We have focussed on addressing noise levels and lighting to ensure that all of our stakeholders are able to meet and network in an environment that’s appropriate to their sector” she stated.

“As a result of these requirements, we have situated the SIE Expo in the middle of the show floor with EAG and the LCG shows located either side. Creating a show-specific atmosphere is key and we believe that the EAG – SIE – LCG layout is the best way to achieve that.”

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11 September 2025

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