Paddy Power Signs Deal to Bring Betting Services to Iconic Hippodrome
Paddy Power is partnering with the historic Hippodrome Casino in London to introduce new betting and retail services, according to reports. The agreement will see the betting operator launching a sportsbook offering within the casino’s premises — a move that underscores the convergence of gaming, betting, and experiential entertainment under one roof.
This deal follows a growing industry trend in which casinos and entertainment venues become multipurpose hubs: not just for games of chance, but for sports-betting, hospitality, and social experiences. The Hippodrome, already a landmark venue in the West End, is well placed to benefit from this hybrid strategy; attracting both casino patrons and sports-betting customers under one roof.
While detailed terms of the agreement remain confidential, several key components are expected to be part of the collaboration:
- A full sportsbook installation integrated within or adjacent to the Hippodrome’s gaming floors
- Branding and retail components to bring the Paddy Power identity into the casino environment
- Cross-promotional opportunities linking casino and betting customers
- Enhanced foot traffic potential for both the casino and Paddy Power’s own retail operations
2 October 2025
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