SEGA Amusements International Brings Hasbro’s Iconic SIMON Game to Arcades for the First Time!

SEGA Amusements International has revealed its latest skill-based redemption title, SIMON Arcade, bringing Hasbro’s iconic memory game to arcades for the first time. The new release will make its global debut at IAAPA Expo Orlando, running from 18–21 November 2025 at the Orange County Convention Centre, where it will appear on SEGA’s Booth 1006.

SIMON Arcade adapts the classic gameplay into a high-energy redemption format. Players race against the clock, throwing balls at coloured targets that light up in rapid sequences. Scoring five correct hits in a row unlocks additional rewards, while the game’s highlight is the Super Bonus round, where players must memorise and replicate a flashing light sequence — a blend of memory, timing and accuracy designed to appeal to a wide age range.

The cabinet features dynamic lighting, animated graphics and clear audio prompts, delivering an intuitive play experience. Its vibrant design and official Hasbro branding are expected to make it a strong visual anchor for FECs and arcade venues.

Justin Burke, Chief Operating Officer at SEGA Amusements, said the launch marks an important milestone in adapting household brands for the arcade market. “We are proud to bring this sensational licensed game and household name from Hasbro to the arcade world in an exciting new way,” he commented. “With fun and intuitive gameplay at its heart, this is a sure hit for locations across the globe.”

Early operator feedback has been strong. “The game is already producing excellent performance and should be a must-buy for operators,” Burke added, noting that production is already underway to meet anticipated demand.

With its combination of nostalgia, fast-paced action and memory-challenge mechanics, SIMON Arcade is expected to be a key attraction at this year’s IAAPA Expo in Orlando and one of SEGA’s headline products for 2025.

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6 November 2025

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