Bandai Namco names Sharon King as General Manager of Prize Department

Bandai Namco Amusement Europe has promoted Sharon King to General Manager of the Prize Department within its Amusement Machine Sales Division.

Having worked with Bandai Namco for almost 15 years, Sharon has played a key role as Merchandise Manager for the company’s Operations Division, overseeing the purchasing and distribution of toys and prizes across merchandising machines and redemption desks at NAMCO Funscape locations and holiday parks.

With an industry career spanning almost three decades, she brings extensive commercial insight and a deep understanding of what engages players and drives retail performance in the FEC sector.

In her new role, Sharon will oversee the Prize Department’s strategy and operations, with a focus on product selection and the development of Bandai Namco’s high-quality prize ranges that support its amusement and leisure partners.

James Anderson, Sales and Commercial Director at Bandai Namco Amusement Europe, said: “It’s fantastic to welcome Sharon into this new position. Having worked closely with her over the years, I know her product and market knowledge is second to none.

“Sharon’s experience will be highly valuable as we continue to grow and I have full confidence in her ability to lead the team to the next level.”

Sharon King, General Manager of the Prize Department at Bandai Namco Amusement Europe, said: “Prizes play a vital part in the overall player experience and I’m passionate about delivering products that bring real joy to players and perform well for our customers.

“I’m delighted to be stepping into this new role, having spent many years working across NAMCO Funscape and the wider operations network. I’m looking forward to collaborating with the team to build on the department’s success and take our prize business to the next level in 2026.”

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25 November 2025

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