International participation set to surge as delegates from 49 nations register for EAG

The 2026 edition of EAG Expo including co-located sister shows SIE Expo and the London Casino and Gaming Show are on course to be the most international gatherings of industry professionals to be hosted in the capital since ATEI. The latest data, recorded two months ahead of the shows opening at ExCeL London (13 – 15 January) confirm registrations from a total of 49 nations including the UK. 

Represented countries include , Australia, Bahrain, Belgium, Bulgaria, France, Germany, India, Ireland, Israel, Italy, Poland, Saudi Arabia, Slovenia, Spain, Sweden, UAE, and the United States.

Announcing the latest data EAG Chairman Nick Harding said: “Whilst these figures measure an intention to visit the London shows as opposed to physical attendance, they do demonstrate how EAG Expo, SIE Expo and the London Casino and Gaming Show are very much on the radar of industry professionals throughout the world and that EAG is far more than just the leading business-critical event for the domestic out of home entertainment industry.”

Harding added that the international response vindicates the Under One Roof message which is at the core of the EAG marketing campaign: “Under One Roof is more than a slogan’ he stated. “It’s a statement about consolidation, collaboration, and convenience. For visitors, it means three interlinked sectors of entertainment and gaming gathered in a single venue. They’ll find the established amusements exhibition that anchors the UK industry; the SIE Expo, which showcases the expanding competitive socialising market; and the London Casino and Gaming Show, highlighting products for both domestic and European street gaming and casino sectors. Visitors can discover a broader sweep of innovation, meet more suppliers, and explore more business opportunities without hopping between separate shows. It’s a time-efficient, joined-up business opportunity that sets the tone for the rest of the year.”

Outlining his aspirations for January’s showcase event he said: “The momentum driving the events is highly significant. Since 2022, attendance has surged by 69 percent: the 2025 edition welcomed 4,306 unique visitors—a 23 percent increase year on year and we will continue to focus on delivering meaningful growth across every measure. 

“As the sectors we serve continue to evolve and expand, the show evolves with them, and ExCeL London provides us with the room to meet that rising demand. Our strategy is to build on what are solid foundations, continue to grow the exhibition in line with market demands, and ensure EAG Expo is in-step with the needs of the amusements and gaming ecosystem.”

To attend EAG Expo incorporating the Social Immersive Entertainment Expo and the London Casino and Gaming Show, 13 – 15 January, ExCeL London visit: www.eagexpo.com

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1 December 2025

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