Helena Rudd, Marketing Director at The Rudd Group, brought a practical and refreshingly accessible perspective to AI during her session at ARE Expo, focusing on how operators can use tools such as ChatGPT to better understand their customers and improve marketing performance.

Simon Barff, Managing Director of CLMS, used his seminar at ARE Expo to deliver a detailed, data-led look at the real impact of cashless payments across the UK machine estate.

UK policymakers are once again turning their attention to gambling advertising, with growing pressure in Westminster for tighter controls that could significantly reshape how the sector promotes itself.

Reflex Gaming, the UK’s largest independently owned omni-channel game supplier, is bringing a top land-based title online with the launch of Piggies Prize Party.

E-Service has confirmed it will be bringing the latest innovation from AW Hainsworth to market, with the introduction of a striking new Teal colourway across its most popular cue sports fabrics.

The Government has introduced a significant amendment to gambling licensing during the Report Stage of the English Devolution and Community Empowerment Bill in the House of Lords, signalling a potential shift in how new premises applications are assessed.