Let’s Talk Branding: E-Service helps operators build on their success

Operators across the leisure industry have worked hard to create strong, distinctive brands. Whether it’s a seaside arcade, a pub group, or a competitive socialising venue, every detail contributes to the customer experience and helps shape how a business is remembered.

E-Service’s focus is on helping operators amplify and extend that brand through a wide range of custom-branded goods and promotional tools – practical, low-cost solutions that reinforce the work already being done to deliver a consistent, professional image. From tokens and tickets to interactive displays, these products ensure that every touchpoint supports and enhances the operator’s identity.

Tokens, Tickets and Trust

Custom-branded tokens and tickets are a simple but powerful way to build trust and loyalty. A personalised design communicates quality, care, and credibility – sending the message that a venue takes pride in what it delivers.

Branding also plays an important role in security. While TiTo systems are designed so that a ticket can only be validated once, recent incidents – such as the attempted fraud highlighted in Bacta’s recent Crime Bulletin – demonstrate that counterfeit or photocopied tickets are still being used to try and deceive operators. By printing tickets on quality approved paper and including distinctive branding and logos, operators make it far harder for criminals to “pass off” fake tickets. Strong branding not only reinforces customer confidence, but also provides another layer of protection against fraud.

In addition, tickets can now be more than just a payout or receipt. With QR codes and printed promotions, they can double as marketing tools – offering customers discounts on food and beverage, vouchers for return visits, or links to related attractions. These small touches encourage repeat custom, reinforce the operator’s brand, and create positive word-of-mouth.

Advertising on the Thomas Range

The impact of branding can be extended even further through the Thomas 5000 series change machines. These models now feature digital signage displays that allow operators to upload their own advertising and promotional videos in seconds. From highlighting new games on the floor to pushing seasonal offers or loyalty schemes, the system gives operators a dynamic new way to engage directly with customers at the point of transaction.

It’s a fast, flexible, and low-cost solution that turns an everyday utility machine into a powerful marketing channel.

MyCheckr and Responsible Play

Brand credibility is also about trust – particularly when it comes to responsible play. E-Service distributes Innovative Technology’s MyCheckr, a proven age-verification solution designed to support compliance and protect customers. What’s more, MyCheckr units can also carry operator-branded messages and displays, turning a compliance tool into another opportunity to present a professional, reassuring, and customer-friendly brand image.

Learning from Competitive Socialising

Across the leisure and entertainment landscape, competitive socialising venues are investing heavily in strong branding and polished presentation. From the logos on the wall to the quality of printed materials, every touchpoint is carefully curated to deliver a slick and memorable experience.

E-Service believes that now is the time for more traditional operators to follow suit. Whether in arcades, pubs, or family entertainment centres, reinforcing a brand through tokens, tickets, and interactive displays is no longer a “nice-to-have” – it’s a key part of staying competitive in an increasingly brand-conscious market.

Decades of Expertise

With decades of experience supplying parts, service, and branded solutions to the industry, E-Service has the knowledge and product range to help operators take advantage of these opportunities. From custom-branded consumables to cutting-edge display solutions, the company provides cost-effective tools that enhance the customer experience, strengthen the operator’s brand identity, and provide practical protection against fraud.

As Mike Clokie, Managing Director of E-Service, puts it:

“Branding is not just about logos – it’s about trust, professionalism, and creating a memorable impression. Our message at ACOS is simple: Let’s talk. We want to work with operators to ensure that their brand shines through every aspect of the customer journey.”

At a time when standing out has never been more important, E-Service is ready to show operators how even the smallest details – a token, a ticket, a display screen – can make the biggest difference.

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2 October 2025

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