An interview with Nadia Timofeev, Director of Operations, Blueprint Operations
As the industry gears up for the Autumn Coin-Op Show (ACOS), Blueprint Operations is preparing to showcase a new-look stand, a packed product line-up, and an exclusive 3-player launch. We spoke with Nadia Timofeev, Director of Operations at Blueprint Operations, to find out what visitors can expect when they head to the Blueprint stand this October.
Q: Your stand will have a new look this year – what can visitors expect?
Nadia Timofeev: Every year at ACOS we want to make sure visitors see something fresh, something that makes them stop and engage with us. Redesigning the stand isn’t just cosmetic – it’s about asking ourselves what the next “wow” factor will be and how we can help customers find exactly what they’re looking for. This year we’ve taken a slightly different approach with a dedicated pub sector area. It’s a way of saying, “we’ve listened, we know this sector matters, and here’s a space tailored just for you.” Hopefully customers will feel that sense of energy and clarity the moment they walk onto the stand.
Q: Why such a strong focus on the pub sector this year?
Nadia Timofeev: The pub sector is evolving quickly and presenting real opportunities for operators. Our new Velocity cabinet, launched earlier this year, is already taking the lead in this market and becoming the natural successor to Ultramax. But the real difference isn’t just the hardware – it’s the playing experience. Titles like Bullseye and King Kong Golden Banana have shown just how much we can engage pub players, combining best-in-class cabinets with content that keeps them coming back. That said, our focus isn’t limited to pubs alone. We’re putting just as much energy into our wider portfolio across AGC, bingo, and other markets, making sure every operator gets the same level of innovation and support.
Q: Can you walk us through your product line-up at ACOS?
Nadia Timofeev: It’s always tough to single out one machine because our line-up this year has been designed to deliver something exciting across every sector. From Revolution and Revolution 49” through to Velocity and Poker 23, every cabinet will be running fresh, high-quality content that really demonstrates the best of what Blueprint has to offer. We want to create a more personal, tailored experience this year. Our sales team will be on hand to walk customers through the new content one-to-one, giving them the chance to see exactly how it plays, how it fits their business, and why it will stand out in their venues.
Q: What can you tell us about the new 3-player experience making its debut?
Nadia Timofeev: Following the success of Bullseye earlier this year, we’re really excited to be unveiling the new Bullseye Cat C 3-Player at ACOS. It’s an impressive piece of work and something we believe will stand out as a showcase product for AGC and bingo venues. The 3-player format brings a new dynamic – more sociability, more theatre, more reasons for people to gather around and stay longer. It’s a great example of how we’re expanding our portfolio in ways that give operators fresh tools to attract and entertain customers.
Q: Innovation is a word often used in gaming. What does it mean for Blueprint?
Nadia Timofeev: For us, innovation is about taking the gaming experience to the next level. Bigger screens, integrated video decks, and new cabinet designs are part of that, but it’s also about what happens once the player is engaged. With Revolution and Velocity, we’ve re-designed menus and layouts, and we’re making full use of the video decks during gameplay. That means more immersive experiences and a tailored journey for every player. Importantly, we have solutions at every level – whether an operator needs a strong entry-level machine or a premium, top-class cabinet, we can deliver. And this isn’t a one-off; we have a roadmap of new features and updates that will continue to give operators something fresh.
Q: You’re covering B3, Cat C, and B4 this year. How important is it to be strong across categories?
Nadia Timofeev: It’s vital. Every operator has different needs across each market sector, and we want to be the supplier who can meet them wherever they are. That’s why we invest carefully in development across all categories. It means operators can trust that Blueprint will always have the right solution for their business, whatever their mix looks like.
Q: How do you view ACOS as part of your wider customer engagement?
Nadia Timofeev: For us ACOS has never just been a sales event. Of course, it’s a chance to showcase the latest products, but equally it’s about listening, building relationships, and testing the temperature of the market. ACOS has always acted as a preview – the moment where we open the door to wider sales and opportunities ahead of EAG and Q1. The conversations we have here shape how we support customers over the months to come.
Q: Finally, what’s next for Blueprint beyond the show?
Nadia Timofeev: The next 12 months will be about staying close to our customers and helping them through the challenges they face. We’re very conscious of the pressures facing operators, and our priority is to listen, to understand their burdens, and to find the best solutions – whether that’s through cabinets, content, or support. Alongside that, we’re investing heavily in new technologies and games to keep players engaged and give operators an edge. Our commitment is that whatever changes the market brings, Blueprint will be there with products and services that make a real difference.
2 October 2025
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