Let's talk with: Mark Simmons, Business Development Manager, E-Service

Congratulations on your new role. Can you tell us a little about your background and what attracted you to join E-Service?
Thank you! I’ve worked for several years in Sales and business development, primarily within the technology and solutions sectors. Over that time, I’ve had the opportunity to work closely with customers across gaming, self-service, and kiosk markets, helping them identify the right products and solutions to support their growth. What attracted me to E-Service was the company’s reputation for quality, reliability, and customer focus. I was particularly drawn to the chance to work with such a wide range of products, as well as the opportunity to contribute to a business that’s always looking forward and adapting to customer needs. For me, joining E-Service felt like the right next step where I could add value, build strong client relationships, and help grow the business further.

How do you see E-Service’s role in supporting manufacturers with reliable, high-quality components?
I think E-Service plays a really important role in giving manufacturers confidence. When you’re building gaming machines, kiosks, or self-service systems, you need components that are reliable and consistent. Any downtime or failure can be costly. What we do at E-Service is take away that worry by supplying products that are high quality, well-tested, and backed up by strong technical support. It’s not just about selling a part, it’s about helping manufacturers deliver a finished product that their customers can trust. That reliability and peace of mind is where I see E-Service really adding value.

Lead times and supply chain pressures have been a recurring issue across the industry. What steps is E-Service taking to minimise disruption and give customers confidence in delivery?
Supply chain challenges have been a big issue for everyone in the industry, but at E-Service we’ve worked hard to stay ahead of them. We have just recently opened a new distribution centre in the North, showing our commitment to listening to customers and reducing lead times even further. Our focus is on being proactive, planning ahead, sourcing smartly, and making sure customers have the confidence that when they place an order, we’ll deliver on time.

Trust is a big theme for E-Service. From your perspective, what are the key ways to build and maintain trust with both manufacturers and operators?
For me, trust comes down to three things: honesty, reliability, and consistency. With manufacturers and operators, it’s about being clear in what we can deliver, following through on our promises, and being there when they need support.

How important is it for component suppliers like E-Service to stay close to the R&D process of machine developers?
It’s vital. Being involved early in the R&D process means we can ensure the right components are chosen from the start, avoid delays, and even suggest tailored solutions. It helps both the developer and supplier deliver a better end product.

Modern venues are putting more emphasis on technology and presentation. How do E-Service’s component solutions help operators keep pace with these trends?
Operators need technology that not only works reliably but also enhances the overall customer experience. E-Service supports this by offering high-quality displays, scanners, printers, and other components that help machines look sharp, perform smoothly, and stay up to date with modern expectations. By supplying dependable, well-designed solutions, we help operators keep pace with technology trends and present their venues in the best possible light.

Looking at the next 12–18 months, where do you see the biggest opportunities for growth in the components side of the business?
Over the next 12–18 months, I see strong opportunities in the self-service and kiosk markets, where demand for reliable technology continues to grow. Venues are looking for smarter, more user-friendly solutions, and that drives demand for high-quality components like displays, scanners, and printers. There’s also growth potential in supporting customers who want more bespoke solutions — being able to adapt products to specific needs is a big advantage for E-Service.

Finally, what’s your message to operators and manufacturers visiting the E-Service stand at ACOS this year?
My message is, come and visit the e-service stand to discover our latest products, meet the team, and have a chat about what’s happening in the gaming industry. Whether you’re looking for reliable support, new solutions, or just a fresh perspective, were here to help keep your business running at is best.

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9 October 2025

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