SEGA Amusements Starts 2026 Strong with a Standout Presence at EAG!

SEGA Amusements International has thanked customers, partners and industry colleagues who visited its stand at this year’s EAG Expo, describing the event as a highly successful start to the year.

Reconnecting with customers and unveiling its latest portfolio of products helped make the 2026 edition of the show particularly memorable. The team reported strong engagement throughout the event, with positive feedback and valuable conversations reinforcing its commitment to innovation and long-term collaboration across the amusements sector.

The response to SEGA Amusements’ latest redemption games was especially strong. Go Go Ducky, a new ball-rolling derby, attracted attention with its vibrant cabinet design and playful ‘quacking’ gameplay, while Putt It! Par-Tee impressed with its inventive blend of mini-golf and classic alley roller mechanics. Simon Arcade also stood out, offering a fresh take on the familiar memory game concept. From redemption leader ICE, Odin’s Hammer Strike drew praise for its commanding presence and dramatic design, with NBA Baller and Smash N Win recognised for their engaging gameplay and broad audience appeal.

Video games were another highlight of the stand. Daytona Championship USA Motion Edition generated excitement among operators with its iconic racing action, enhanced by a new custom air-ride motion system, while Speed Rider 4DX set a new benchmark in bike racing with its world-first drift-motion gameplay. LAI’s Cyberpunk 2077: Tuff Wars attracted attention thanks to its globally recognised IP and high-energy gameplay, and Ubisoft All-Star VR impressed visitors with a unique virtual reality experience supported by a striking LED wall.

SEGA Amusements’ social entertainment offerings also made a strong impact. Neoshuffle resonated with operators for its fusion of classic skill-based play and digital innovation, while Subsoccer Arcade once again proved popular with its accessible, crowd-pleasing gameplay.

In the prize games category, Mini Cube Prize World was highlighted for its next-generation design, versatility and extensive configuration options. Beyond games, Sacoa’s cashless solutions were showcased as a means of streamlining venue operations, SEGA Total Solutions’ Down The Clown lighting kit demonstrated a simple revenue-boosting upgrade, and SEGA Prize International attracted attention with its plush ranges and lifestyle technology products.

The show also featured two special moments of recognition. Bacta Chairman Nick Harding presented SEGA Amusements with a posthumous award for Paul Williams, honouring his dedication, vision and long-standing contribution to the industry. In addition, Darrell Webb was recognised with an award marking 40 years of professionalism, service and commitment to the sector.

SEGA Amusements International concluded the event by encouraging operators to explore how its latest games and proven performers can help drive repeat visits, player engagement and commercial success throughout the year.

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28 January 2026

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