Sega Appoints James Farr as Sales Manager

Sega Amusements International has announced the appointment of James Farr as its new Sales Manager. With a wealth of industry knowledge and a strong passion for the amusement sector, James brings both experience and enthusiasm to the team.

Speaking about his new role, James said, “I am pleased to be joining the team at Sega Amusements International at such an influential time. As the business continues to grow - and a steady multi-faceted product flow mix from our 1st party in-house R&D, along with our 3rd party friends at proven release winners ICE games and the innovations at L.A.I. Games amongst other partners, it feels like the perfect time to work the vibrant and evolving UK location-based entertainment environment. Being able to cater for customers offering a one-stop-shop solution is a huge appeal. I look forward to meeting you on my travels!”

Justin Burke, General Manager - Sales and Marketing at Sega Amusements International, expressed his excitement about the new addition to the team, stating, “The Sega family is thrilled at having James on board to add to our world-renowned sales team. He brings with him a heritage of industry knowledge and a huge appetite and enthusiasm to expand the Sega brand.”

James’ appointment comes at a time of dynamic growth for Sega Amusements, as the company continues to push innovation and provide a diverse range of products to its customers. His leadership is expected to further strengthen Sega’s position within the UK’s location-based entertainment market.

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3 October 2024

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