From blue to blaze: Reflex Gaming unleashes Phoenix menu via remote upgrade

Reflex Gaming, the UK’s largest independently owned omni-channel game supplier, is setting the industry alight once again with the launch of Phoenix, a brand-new menu upgrade that transforms content delivery - and does it entirely remotely. 
Following the success of last year’s Pulse to Premium menu rollout, which introduced a totally redesigned user interface and game library across GamePro cabinets, Reflex is now taking the next leap forward with the evolution of its Evo menu into Phoenix. 
But this time, operators won’t need to book site visits or schedule downtime. In a true industry first, the entire Phoenix upgrade will be delivered over the air via Reflex’s proprietary Slingshot 3 system. It’s a seamless switch, no engineers, no hard drive swaps and no interruption to trading. 
When machines power up, Phoenix will simply be there, fully installed and ready to go. 
This bold new menu builds on the foundations of Premium but adds an extra layer of innovation and visual impact. Players will instantly notice the striking new interface, featuring a flaming orange and red colour palette, red edge-lit LED integration, and intuitive scroll functionality designed to spark curiosity and ignite session starts. 
The menu will feature a curated ‘shop window’ of 18 proven titles, including Gold Knight, Lucky Gems and our top title Big Game Fishing with our Gamble+ feature, we’re giving operators a fresh and exciting mix to drive cashbox performance. 
The Phoenix upgrade will roll out automatically across all existing Evo menus on our  cabinets including Game Master, Game Master 2, DigiSlots, Atom, Genie and Chrome Stars cabinets. New and pre-loved Game Master 2 units sold from July will also feature matching door and input panel livery, completing the Phoenix rebrand from top to bottom. 
The strategy reflects Reflex’s commitment to continuous improvement across its product portfolio. The Premium menu upgrade saw an average 20% uplift in cashbox performance, and with Phoenix, Reflex is extending this proven approach across its estate - this time with zero operator intervention required. 
Quentin Stott, Managing Director at Reflex Gaming, said: 
“Phoenix is a genuine game-changer. For the first time, we’re delivering a full menu upgrade remotely: no engineers, no site visits and no downtime. It’s seamless for the operator and delivers maximum impact.” 
Phoenix will be live in venues across the UK from August 2025. 

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14 August 2025

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